Research and business strategy project for Atea & HP
- Tuesday 25. Aug, 23:59
Start: August 2020
Duration: 8 weeks, 10-15 hours per week
Team: 3 students
How to apply? See information below
The project initiated by Atea and HP is facilitated through The Innovation Effect's learning and innovation program. In this program, the students who participate are given the mandate to challenge the company and present innovative ideas to solve the challenges that the company is facing. The goal of the program is to stimulate learning and co-creation between young creative minds and innovative companies. The project is paid, part-time with flexible workhours and is compatible with full-time studies and other part-time jobs.
About the company and project:
Atea is the market leader in IT infrastructure for businesses and the public sector in the Nordic and Baltic regions. They offer a full range of hardware and software solutions from the world's top technology companies. One of their partners is the world-leading company within computing and printing technology, HP. Their vision is to create technology that makes life better for everyone everywhere around the globe.
Atea and HP have experienced a rapid change in the market needs due to Covid-19; working from home is the new normal and the digital workplace have increased the demands for high-quality computers and technical solutions. In order to stay ahead of their competitors and regain their position as market leaders after Covid-19, Atea and HP wants a student team to work on the following challenge: How can Atea and HP increase the sales of digital workplace solutions post Covid-19?
The student team will conduct market research to get a clear picture of the digital workplace, the customer's needs, best practice etc. The project goal is to develop a report with strategic recommendations based on key findings, including a post Covid-19 business strategy and definition of new digital trends and needs.
The project work will include:
- Planning and execution of the project
- Market research of secondary data and qualitative research
- Business and strategy development
- Development of report with recommendations
- Presentation of results
- Strategy and Business development
- Marketing and sales
- Digital communication
How to apply? Apply by registering your profile through our recruitment platform here. If you have any questions regarding the project, send an email to firstname.lastname@example.org.
Siv S. Brødsjømoen
+47 957 05 968